Digital Marketing Brand Manager for B2B SaaS

Full time
Experience based
LocationAnywhere Calendar29/09/2021   Full time Experience based

Giftsenda's SaaS Platform enables businesses to connect with customers, active leads and close deals by building lasting business relationships through personalized Gifting, available in 200+ countries Worldwide.

This is a growth opportunity if you desire to take risks, explore and try new things.


Responsibilities and tasks

  • Develop and execute digital marketing strategy for a corporate brand:
  • Plan, launch, and manage email campaigns,
  • Manage content and strategic / tactical SEO,
  • Assist in paid search campaigns planning and execution,
  • Run organic and paid social media campaigns.
  • Responsible for brand performance analytics and comprehensive reporting
  • Establish cross-functional collaboration with sales, business development, and product development teams in order to meet business objectives


Essential requirements

  • 2-3 years experience in strategic / analytical marketing role for B2B or SaaS organization

  • solid analytical and strategic planning background

  • hands-on experience with planning, launching, and managing email campaigns for customer retention

  • hands-on experience with planning, launching, and managing organic and paid social media campaigns for B2B lead generation and customer acquisition

  • experience managing content and strategic / tactical SEO for the corporate brand

  • experience with Google tools: Analytics, Console, corporate suite.

  • experience managing LinkedIn Ads campaigns for lead generation

  • Fluent English speaker


Preferred requirements

  • strong corporate writing skills

  • experience managing PPC campaigns for leadgen generation

  • experience with LinkedIn Sales Navigator

  • experience managing Facebook leadgen campaigns

  • being able to present successful cases in LinkedIn, Facebook campaign management for lead generation / customer acquisition

  • experience with the martech stack that we currently have: Hubspot, GA4 (in addition to universal listed above), Semrush

  • marketing project management experience

  • experience in agile marketing environment

  • Fluency in Russian and / or Spanish preferred


Job Conditions:

- Remote work;

- Flexible schedule;

- Wide range of social benefits and various team-building activities;

- Friendly and committed colleagues;

- Competitive salary and excellent benefits, your financial rewards will correlate to your performance;